I am a Design Director hailing from Amsterdam and come with a hands-on skill set that spans everything from design craft to branding and digital experiences. With a love for typography, I have developed a design philosophy that blends creativity with precision. Drawing from an eclectic mix of influences, my work emphasises bold aesthetics and functional design solutions. I am passionate about pushing boundaries and to aim to continuously evolve, which is why I thrive in environments that encourage innovation and thoughtful design.

Design Director | M+C Saatchi | Sydney, Australia | 2022 - 2025

Currently I am Design DIrector at M+C Saatchi. Mainly focused on the Design Craft. Clients include Commbank, Woolworths, Optus, MYOB, Australian Retirement Trust, Big W, Baiada and Australia Government.

National Design Director | BWM Dentsu | Sydney, Australia | 2016 - 2021

Working for clients such as Qantas, nbn, Toyota, HCF, Charles Sturt University, Bank of Queensland and Real Estate Australia.

Head of Art | MJW | Sydney, Australia | 2013 - 2016

MJW was one of Australia's longest operating agencies with some great clients. Other than completely reinventing its own brand I worked on clients such as NRL, Valvoline, P&O, Konica Minolta and scores more.

Design Consultant | Various | Sydney, Australia | 2012 - present

Dipped my toes in the wonderful world of freelance. Memorable gigs were working at Droga5, JWT, Havas, Diageo and Botanica.

Head of Art | the Marketing Store | Sydney, Australia | 2006 - 2012

Commenced at The Store as a Senior Art Director, later promoted to the role of Head of Art. Where I initiated, developed and managed the design department. Clients included: Diageo, McDonalds, PepsiCo, Canon, Nestlé, InterContinental Hotel Group, Colonial First State

Senior Designer/ Art Director | Momentum worldwide | Sydney, Australia | 2001 - 2006

Worked as a Senior Designer, Art Director and Illustrator both independently and as a team on award-winning integrated campaigns, promotions and events for clients such as American Express, Coca-Cola, Intel, Motorola, Optus, Lion Nathan, Nestlé, Microsoft and Unilever.

Senior Designer | Sony Music Australia | Sydney, Australia | 1999 - 2001

Created packaging, merchandise and promotional material for Sony Music’s recording artists

Designer | Mundocom International | Eindhoven, the Netherlands | 1995 - 1999

Worked as a Designer and Retoucher for clients such as Estée Lauder,Heineken and Philips Electronics. Lectured design, retouch and post-production workshops.

Designer/Illustrator | Associated Writers and Photographers | Amsterdam, the Netherlands, | 1989 - 1995

Worked as a Designer and Illustrator for the United Nations, Dutch Government and the Anne Frank Foundation.

Languages

I get by in English, Dutch, German, French and Spanish.