As the next instalment of its brand platform, Can, CommBank has launched 'Doubt Never Did', a campaign designed to empower Australians to overcome self-doubt and take action towards their personal and business goals.

Rolled out across BVOD (an Australian first), TV, cinema, digital, social, OOH, Youtube, Meta, and Tiktok, it started with a national teaser: OOH that simply featured the word DOUBT - unbranded, unexplained, and placed across high-impact locations nationwide to provoke curiosity and spark conversation. These were soon ripped down, changed and blacked out. Doubt has clearly had it’s day. The messages were flipped alongside powerful portraits of real Australians who have overcome doubt to shape their own paths.