Valvoline  | Man like Horsepower

 
Valvoline’s Synpower was launched amongst skeptical enthusiasts who tend to think Valvoline equals old engines, old blokes and older oils. We apppealed to these car enthusiasts’ (somewhat primal) love of horsepower, using a tone that is 100% emotive. Man Like Horsepower – Valvoline gives you the kind of power that you instinctively crave. Put behind the wheel of a high powered engine you’ll go back to your primal self.