RAC  | The attention powered car

A world-first idea with the power to save lives - the Attention Powered Car - was built to raise awareness of the deadly impact of inattention on our roads. Employing the use of neuro-technology, the Attention Powered Car goes when drivers are paying attention, and slows when they are not. From a technical point of view this was a great campaign; other than the more traditional elements there were also the technical parts, the interfaces and the car itself to design.