The Socceroos are on a mission to challenge the notion that their best days are behind them, with a new brand platform: 'Forever Golden', transforming the team into a national symbol.

‘Forever Golden’ blends the past and future. Referencing the ‘Golden Generation’ of 2006 whilst bringing the team to the table in the modern game, ‘Forever Golden’ flips one of the team’s biggest criticisms into a statement of belief.

Its new bold and kinetic visual identity, developed in partnership with creative studio Ooft, moves like a flag in full swing. It is modern, alive, and driven by the people who support it.