Beak & Sons

We generated doubt about the quality of typical supermarket sausages by positioning the Beak & Sons brand as superior-made with the highest meat content of any sausage. And a Beak and Sons Sausage is not your average sausage. It is a superior form. We created a sausage character with an identity crisis, personifying the Beaks and Sons promise of butcher quality, 90% prime meat. He’s proud of his family name and butcher origins, but he will not tolerate being called a common sausage.