For every reason someone becomes a blood donor, there’s a bigger reason. Life.
Together with Australian Red Cross Lifeblood we have launched a compelling new brand platform, ‘Life Is The Reason’.

Our goal was to create a campaign that can talk to all blood product donations and make people feel both the urgency but also the impact of their donation. ‘Life is the Reason’ is about connecting deeply with every Australian’s innate sense of generosity, empathy and community and to acknowledge that everybody has their reason for donating, from the small and rational, to the big and deeply personal. Every reason is different, but they all ladder up to a bigger one. Life.