nbn  |  gen nbn 

In April 2009, the Australian government launched the National Broadband Network (nbn), an initiative to provide high-speed Internet to every Australian household by 2020. It should have been a positive step forward for Australia. But with a lot of political debate, negative public opinion was quickly formed – leaving nbn’s reputation in tatters. We needed to remind Australia why the nbn was going to be good for them. So we created a campaign to highlights how nationwide access to the nbn would transform every aspect of Australian life.