Minderoo   |   The  Plastic Forecast

 

Minderoo   |   The Plastic Forecast

 
The world has created so much plastic, we've polluted almost every part of it. Now, plastic is even being found in our rain. As the UN met in Paris to discuss our plastic problem, we needed to negate plastic lobbyists and pressure delegates into meaningful change.
We made plastic part of everyday conversation by creating the world's first Plastic Forecast, a unique weather report which combined leading research on plastic in rain with daily weather data to determine the daily kilograms of plastic set to fall on Paris every day of the talks.

The forecast measures the amount of plastic in daily rainfall, allowing anyone to see the weight of our plastic problem. It combines landmark data on atmospheric plastic research with real-time weather data to provide a daily estimate of ‘plastic rain’ in kilograms. Scientists at the Minderoo Foundation were able to verify the data, applying it to the metropolitan area of France, allowing us to inject real-time weather data, creating a live Plastic Forecast for Paris throughout the UN's negotiations.

 

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Selected Works

Forever GoldenFootball Australia
The Forever Reef ProjectGreat Barrier Reef Legacy
UncloudMinderoo
Disease DilemmasGarvan Institute
Project RevoiceALS Association
IrukandjisSurfing Australia
It's What We DoCharles Sturt University
CentenaryQantas
PackagingBotanica
Subject ZeroCharles Sturt University
Brand & RetailKing Living
ValvolineMan like Horsepower
KTASUnlimited Offers
NRLMembership
MentosCola Flavour
LogosBrand&Campaign
IllustrationDrawing & scribbling
NilfiskThe clean way to clean
Beak & SonsNot your common sausage