K-Mart Tyres   All Year Low Prices

Value is an equation of price and quality. And K-Mart is already trusted with a minimum benchmark of quality in their retail business. So we chose to assure people on price: no need to hunt for a bargain, because K-Mart Tyre & Auto offers low prices all year round. With all-year low prices it’s like we’re always on sale. We took the ‘limited time’, ‘hurry’, ‘this offer can’t last’ iconography of the category and gave it an all-year round twist. The language and vocabulary of discounting and retail offers was hijacked and repurposed – across point of sale, print and outdoor.